VR Wave
eCommerceWeb Dev0Building a high-performance eCommerce site with advanced product configuration and prescription input for VR lens inserts.
Website: vr-wave.store
📘 Project Brief
VR Wave specializes in selling lens inserts for virtual reality headsets, which are custom-made to correct nearsightedness, farsightedness, and astigmatism, allowing users to enjoy VR without the need for glasses. They feature a magnetic design for easy application, in addition to offering blue light filter and anti-glare options to reduce eye strain.
VR WAVE relied heavily on Stagefx to create their inaugural website, enabling them to present their portfolio of VR lenses to a global audience. Collaborating intimately with their marketing team, we enhanced the user experience of their design and constructed a cutting-edge site, featuring a wide array of sophisticated functionalities, mostly in the product pages.
🚧 Challenges
Establish an intuitive navigation framework tailored specifically for mobile users.
Incorporate distinct calls to action and readily available resources to facilitate access to essential information.
Implement a user-friendly, open-source Content Management System (CMS) to manage website content effectively.
Integrate an email subscription form to enhance the email marketing database and capture valuable lead information.
Facilitate the administration of programs and support website members efficiently.
Prioritize responsive usability, recognizing that an increasing number of visitors will engage with the website via mobile devices.
🔍 Research & Strategy
Project Objectives:
- Develop a distinct brand identity for the existing company portal
- Emphasize relevance and professionalism with an innovative, sophisticated design
- Reflect core values and aspirations of the company
Our client's brief emphasized the importance of positioning VR WAVE as a premium brand, prompting us to conduct extensive research into strategies from other industries. Tal Monique, the Director of VR Wave, expressed enthusiasm for the opportunity to design a website that would highlight high-end icons suitable for mobile applications, web design, user interfaces, and beyond.
Stagefx assembled a skilled team of developers to create a professional website for VR Wave, aiming to enhance their online brand presence. Recognizing the importance of mobile accessibility, we prioritized a responsive design to cater to users who would likely be searching for their products on mobile devices.
🛠️ Solution
Our UX designers collaborated closely with the development team, ensuring meticulous oversight of the design and interaction features. We crafted a tailored design that effectively highlighted the company's scale and expertise, presenting a sleek, modern aesthetic.
We integrated a WordPress CMS, empowering the client to manage their website effortlessly and upload new products with ease.
Built on the robust Bootstrap framework, the website utilizes cutting-edge CSS3 and HTML5 technologies for optimal performance.
We implemented secure onsite payment solutions to guarantee a shopping experience that is not only safe but also user-friendly and intuitive, with a focus on optimizing the product search process.
The solution included an interactive portfolio, multilingual support, and onsite contact and search forms for lead generation.
⚙️ Key Features
Product Features
- Customizable product configuration
- Prescription input with visual guides
- 3D product preview
- Mobile-optimized checkout flow
- Integration with multiple payment gateways
Technical Implementation
- WordPress CMS for easy content management
- Bootstrap framework for responsive design
- Advanced CSS3 and HTML5 technologies
- Secure payment processing system
- Multilingual support for global audience
📈 Results
The outcome is an impressive and visually appealing eCommerce website that offers robust reporting capabilities and an efficient online customer management system. The performance metrics from the initial six months have surpassed all anticipations:
Increase in organic sessions
Pageviews in first six months
Bounce rate (17% decrease)
Additional Improvements
- 93 pages per session (48% increase)
- Significant improvement in mobile conversion rates
- Enhanced brand perception as a premium VR accessory provider
Platform Showcase
Product Configuration Interface
Mobile responsive design
3D Product Preview
"StageFX delivered an eCommerce platform that perfectly captures our brand's premium positioning while providing an exceptional user experience. The intuitive product configuration and prescription input features have significantly reduced customer support requests while increasing conversion rates. Our mobile traffic has grown substantially, and the responsive design ensures all users have a seamless shopping experience regardless of device."
Tal Monique
Director, VR Wave