VR Wave
eCommerceSEOTransforming a new VR lens eCommerce site from zero visibility to first-page rankings through strategic niche SEO.
Website: vr-wave.store
📘 Project Brief
VR Wave specializes in selling lens inserts for virtual reality headsets, which are custom-made to correct nearsightedness, farsightedness, and astigmatism, allowing users to enjoy VR without the need for glasses. They feature a magnetic design for easy application, in addition to offering blue light filter and anti-glare options to reduce eye strain.
After successfully completing the development of their website, VR Wave approached us to help them gain visibility in search engines for their niche VR lens products. The challenge was to establish their presence in a specialized market with very specific search terms.
Rather than viewing AI Overviews as a threat, we see them as a new channel for brand exposure. When VR-Wave is referenced or summarized in AI-driven results, it builds trust and awareness at the very top of the funnel. We complement this with strong branding, product differentiation, and compelling CTAs on our site to convert that passive visibility into active engagement.
🚧 Challenges
We had successfully completed the development of the website, resulting in a fresh platform that lacked substantial Domain Authority and Trust Flow.
Given their focus on niche products tailored to particular sectors, it was essential to strategically substitute the general industry keywords with more relevant, moderately competitive keywords.
At that point, the site was generating no traffic and had yet to achieve any rankings.The image below shows how visibility rates were in the red zone.
🛠️ Solution
We initiated the campaign by conducting thorough keyword research, focusing on niche-specific terms such as "prescription lenses for quest 3," "Best prescription lenses for Quest 3S," and "Pimax Crystal Light Prescription Lenses," with a keen emphasis on models of the lenses.
We conducted a comprehensive site audit and addressed a range of onsite issues, including website load times, speed, URL structure, image alt tags, robots.txt, and sitemap configurations.
To enhance our SEO strategy, we organized specific pages around focused keywords and meticulously optimized the on-page content to align with the targeted keywords for each page.
We proposed tailored landing pages to our client, fine-tuning them according to relevant keywords to improve their visibility and ranking potential in Google SERPs.
Additionally, we crafted engaging meta tags for the service pages and incorporated keyword-optimized on-page content where applicable, ensuring maximum effectiveness.
We also established local citations, optimizing the website for local search visibility.
Moreover, we consistently generated high-quality contextual links, posting them on reputable websites with strong authority metrics such as goodreads.com, boredpanda.com, onmogul.com, patch.com, buzzfeed.com, and storify.com.
Our overarching goal was to secure 5-7 high-quality backlinks each week, reinforcing our commitment to enhancing the website's online presence.
📈 Progress
Our efforts have truly yielded results, as we now see all our targeted keywords prominently featured on the first page of Google's search results.
Key Achievement
prescription lenses for quest 3
Monthly Search Volume
First Page Rankings
📊 Visual Analytics
Organic Keyword Growth
Our strategic keyword targeting resulted in consistent growth across all targeted terms. The graph shows the steady climb from zero visibility to first-page rankings for niche VR lens keywords.
Key Metrics:
- • 15+ keywords ranking on page 1
- • 300% increase in organic visibility
- • 85% of target keywords in top 5 positions
Backlinks Profile
Our link building strategy focused on high-authority domains relevant to technology and eCommerce. Each backlink was carefully placed to maximize relevance and authority transfer.
Link Building Results:
- • 45+ high-quality backlinks acquired
- • Average domain authority: 65+
- • 5-7 new links per week consistently
Keyword Tracking & Search Volume
Real-time tracking of our primary target keyword shows consistent position 3 ranking with strong search volume, driving qualified traffic to VR Wave's specialized products.
Top Performing Keyword:
"prescription lenses for quest 3"
Monthly Volume: 357 | Position: 3
