St John Health
HealthcareSEOOptimizing a new healthcare website to achieve top rankings for critical healthcare keywords in Western Australia.
Website: stjohnhealth.com.au
📘 Project Brief
St John Health is a premier health provider in Western Australia, seamlessly integrating General Practice, Urgent Care, and Dental services. Their co-located offerings create a convenient, all-in-one healthcare destination for their patients.
After we had completed developing the website, the client took it upon herself to interact with the website to ensure it behaved as she wanted. One week later, she approached us to help them optimize the new website to enable funneling search results across all search engines. They also had trouble with indexing the new website to Google Search Console.
At StageFX, we recognize that traditional SEO is evolving rapidly as AI Overviews reshape how users engage with search results. Instead of relying solely on ranking in the top organic spots, we focus on structuring our content to be AI-readable and easily summarized by generative systems. This means prioritizing clarity, authority, and direct answers—ensuring our brand stays visible even when AI takes the lead.
🚧 Challenges
Since the website was in its infancy, it lacked any organic rankings. That was the only challenge, since we invested a good amount of time when in the Development phase.
🛠️ Solution
We commenced our strategy with comprehensive keyword research, identifying specific pages to enhance their rankings based on the chosen keywords.
Next, we meticulously optimized the Meta tags and enriched the pages with relevant, keyword-focused content, incorporating compelling calls-to-action (CTAs) to drive engagement.
To ensure a seamless user experience, we developed a well-structured site architecture by implementing effective internal linking across the website's pages.
Our efforts included thorough on-page optimization, which encompassed improving webpage speed, reducing load times, and optimizing image alt tags for better visibility.
Furthermore, we launched our off-site optimization by establishing local business listings on .com.au domains and securing backlinks from high Domain Authority (DA) and Trust Flow (TF) websites, such as wn.com, boredpanda.com, buzzfeed.com, and onmogul.com.
📈 Results
Our comprehensive SEO strategy delivered exceptional results for St John Health, establishing them as a prominent online presence in the Western Australian healthcare sector.
Key Achievement
chronic disease management in perth western australia
Monthly Search Volume
Keywords in Top 10
📊 Visual Analytics
Organic Overview
Our strategic SEO implementation resulted in consistent organic growth for St John Health. The graph shows the steady climb from zero visibility to dominant positions for healthcare-related keywords in Western Australia.
Key Metrics:
- • 20+ keywords ranking on page 1
- • 250% increase in organic visibility
- • 75% of target keywords in top 5 positions
Backlinks Profile
Our link building strategy focused on high-authority domains relevant to healthcare and local Australian businesses. Each backlink was carefully placed to maximize relevance and authority transfer.
Link Building Results:
- • 35+ high-quality backlinks acquired
- • Average domain authority: 60+
- • Focus on .com.au domains for local relevance
Keyword Tracking & Search Volume
Real-time tracking of our primary target keyword shows consistent position 1 ranking with strong search volume, driving qualified traffic to St John Health's specialized healthcare services.
Top Performing Keyword:
"chronic disease management in perth western australia"
Monthly Volume: 75 | Position: 1
