Nottingham Cars
TransportSEOHelping a 40-year-old taxi brand finally rank for taxi booking keywords through targeted on-site SEO and strategic link building.
Website: nottinghamcars.com
📘 Project Brief
Nottingham Cars is one of the oldest and most established taxi services in Nottingham, UK, with a history spanning over 40 years. Despite their strong local presence and reputation, they were struggling to compete in the digital landscape against newer, more tech-savvy competitors.
The company approached us after noticing that despite their long-standing reputation, they weren't appearing in search results for key terms like "taxi Nottingham" or "book a taxi Nottingham." They needed a comprehensive SEO strategy to improve their online visibility and drive more bookings through their website rather than relying solely on their phone booking system.
We’ve shifted our content strategy to create value-rich, semantically structured content that AI systems can confidently surface in overviews. By using schema markup, concise explanations, and trustworthy sources, our content becomes a reliable input for AI-generated answers. This ensures StageFX is consistently represented as a knowledgeable voice in our niche, even when users don’t click through.
🚧 Challenges
The website was outdated and not optimized for search engines, with minimal content and poor technical SEO implementation.
Despite being in business for 40 years, they had virtually no online presence or backlink profile.
They were facing stiff competition from both local taxi services and ride-sharing apps that had invested heavily in digital marketing.
The client had limited understanding of digital marketing and needed education on the importance of SEO alongside implementation.
🛠️ Solution
We began with comprehensive keyword research to identify the most valuable search terms in the local taxi market, focusing on terms with high search volume and commercial intent.
We conducted a thorough technical SEO audit and implemented fixes for issues including slow page speed, missing meta tags, and mobile responsiveness problems.
We developed a content strategy that included creating service pages for different types of taxi services (airport transfers, corporate accounts, etc.) and location-specific pages for areas within Nottingham.
We implemented local SEO best practices, including optimizing their Google Business Profile, creating consistent NAP (Name, Address, Phone) citations across local directories, and encouraging customer reviews.
We developed a link building strategy focused on local relevance, targeting Nottingham-based businesses, local news sites, and community organizations for backlinks.
We created a blog with locally relevant content about Nottingham events, transportation tips, and company news to improve engagement and provide link-building opportunities.
📈 Results
Our comprehensive SEO strategy transformed Nottingham Cars' online presence, delivering significant improvements in visibility, traffic, and most importantly, bookings.
Key Achievements
for "taxi Nottingham"
Increase in Organic Traffic
Increase in Online Bookings
📊 Visual Analytics
Organic Traffic Growth
Our SEO strategy resulted in a steady increase in organic traffic over a 6-month period. The graph shows the dramatic improvement from virtually no organic traffic to a significant daily flow of potential customers.
Key Metrics:
- • 185% increase in organic traffic
- • 73% increase in online bookings
- • 4.2 minute average session duration (up from 1.8 minutes)
Local SEO Performance
Our local SEO efforts significantly improved Nottingham Cars' visibility in the local pack and Google Maps results. The business now appears prominently for location-specific searches throughout Nottingham.
Local SEO Results:
- • 240% increase in Google Business Profile views
- • 112% increase in direction requests
- • 95% increase in phone calls from Google listings
Keyword Ranking Improvements
Our targeted keyword strategy resulted in significant ranking improvements for high-value search terms. Nottingham Cars now ranks on page 1 for all their primary target keywords.
Top Performing Keywords:
- • "taxi Nottingham" - Position 2 (from position 110)
- • "Nottingham airport taxi" - Position 3 (from position 18)
- • "taxi service Nottingham" - Position 4 (from not ranking)
- • "book taxi Nottingham" - Position 3 (from not ranking)
"After 40 years in business, we thought we could rely on our reputation alone. StageFX showed us that we needed to adapt to the digital age. Their SEO work has transformed our business, bringing in a steady stream of new customers who find us online. Our online bookings have increased dramatically, and we're now competing effectively with the newer taxi services in Nottingham."
James Thompson
Operations Manager, Nottingham Cars