How We Got Professional Melbourne Plumbers to Rank #1 on Google
Smart Plumbing came to us struggling to rank for even basic searches like "plumber Melbourne." Here's how we transformed their local SEO and got them to #1 in both map pack and organic results within 3 months.
The Challenge
When Smart Plumbing first approached us, their online visibility was virtually non-existent. Despite serving Melbourne for over a decade, they were buried deep in search results. Our initial analysis revealed:
-Competitor analysis showing Smart Plumbing's weak organic presence compared to competitors
Positioning map revealing opportunities in the Melbourne plumbing market
- Average position of 47 for "Melbourne plumber"
- Not appearing in local map pack for any major plumbing terms
- Only 12 backlinks from low-quality directories
Keyword Opportunities Analysis
Our comprehensive keyword research uncovered several high-opportunity terms that competitors were neglecting:
Keyword opportunity analysis revealing gaps in competitor coverage
- "emergency plumber Melbourne" - High intent, low competition
- "blocked drain [suburb]" - Location-specific opportunities
- "24 hour plumber" - Untapped by major competitors
Google Maps Optimization Strategy
We completely overhauled their Google Maps presence with these key tactics:
Optimized Google Maps listing after our interventions
- Complete business profile with service areas and attributes
- Regular Google Posts with special offers and updates
- Optimized photos with geo-tagged before/after work images
Organic Search Results Transformation
Our content and technical SEO strategy yielded dramatic improvements in organic rankings:
Position tracking showing upward movement across key terms
Steady organic traffic growth over the campaign period
"Emergency plumber Melbourne"
"Melbourne plumber"
For 12 suburb-specific terms
Final Results
After 90 days of implementing our local SEO strategy:
- 320% increase in organic traffic
- #1 ranking for 8 high-value plumbing keywords
- Appearing in map pack for 92% of target searches
- 217% more calls from Google Business Profile